We are a sports agency aiming to help companies
form their own winning DUPLA /'duo'/ in the sports world.
Why Dupla?
We are driven by our decade-long experience in the sports industry, where we consistently observed a common challenge: the lack of understanding of the right approach to working in sports. People often only see the surface, missing the true potential, or struggle to access the right opportunities.
Our passion lies in conceptualizing and bringing meaningful ideas to life. We thrive on identifying synergies and making them possible by connecting like-minded individuals and entities. We are committed to unlocking the full potential of sports partnerships and creating impactful experiences.
HOW WE DO IT.
At Dupla, it's not just about connecting A to B; it's about understanding the objectives and motivations behind each partnership. Once we understand the purpose, we assess what needs to be done to achieve it. This includes identifying the right sports property, determining the required assets and understanding what we need from our partners to succeed. We then define the necessary steps and execute them to bring our shared vision to life.
Our focus is on creating genuine, strategic connections that drive impactful results.
WE ELEVATE YOUR BRAND
SPONSORSHIPS// PARTNERSHIPSWe specialize in connecting brands with premium sports platforms, ensuring maximum visibility and engagement. From global events to strategic partnerships with clubs, leagues, and athletes, we deliver unparalleled exposure for your brand.
BESPOKE SOLUTIONS
Our team designs customized sponsorship packages that align perfectly with your brand’s objectives.
RIGHTS//BRING YOUR SPORT TO THE WORLD
We match broadcasters and leagues to reach fans everywhere.
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LIVE RIGHTS// FEEL THE DRILL OF THE ACTION
We excel in acquiring and selling live rights for various sports events.
Our team expertly distributes your content across traditional and new media channels. Leveraging deep market insights and fan behavior analysis, we craft strategic multi-channel plans that maximize reach and keep you ahead of industry trends.
INTERACTIVE RIGHTS// ENGAGE FANS LIKE NEVER BEFORE
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We ensure your sport stays at the forefront of innovation, maximizing fan engagement and driving new revenue streams.
Our team creates immersive interactive rights packages. We combine cutting-edge technology with deep market knowledge to craft experiences that captivate and connect with fans across all digital platforms.
BUSINESS DEVELOPMENT//
EMPOWER
COMPANIES
TECH
IN SPORTS.
We help tech companies to enter and expand their reach in the sports world.
We leverage our extensive network with leagues and clubs across Europe, MENA, the US, and LATAM to accelerate client acquisition and drive rapid growth.
CLIENTS//OUR clients
Companies we have worked with.
ABOUT DUPLA
Founded by former LALIGA execs, we are the insiders helping leverage the right approach within the sports industry. With a global network and top-notch expertise, we specialize in crafting bespoke sponsorship deals, managing media rights, and driving business growth. Our innovative strategies are aimed at boosting visibility, engagement and driving success for our clients.
CO-FOUNDER OF DUPLA
Luis is a dynamic leader with over 12 years of global experience in sports partnerships, media rights, and business development. As LALIGA's former Chief of Commercial for MENA & Indian Sub-continent, he achieved substantial revenue growth for the league while playing a pivotal role in expanding the brand’s presence across the region, forging strategic alliances with both public and private entities.
LUIS CARDENAS
CO-FOUNDER OF DUPLA
Miguel, with over a decade of expertise in business development and tech partnerships, has promoted LALIGA in the US and Middle East. He has secured tech investments, created new package rights, and developed viral marketing campaigns. His international experience enables him to implement innovative strategies driving revenue growth and positioning brands for success on a global scale.